Value
Calculate your opportunity with Ersona.
Two calculators, your numbers, visible formulas. Nothing is emailed, nothing is stored, and there is no form in front of the result.
Copy the scenario link or print this page to take your numbers into a business case.
Calculator 01
Direct revenue opportunity.
What your channel mix costs today, and what it would look like if some of that demand booked direct.
Rooms revenue you book in a typical month.
HOTREC/HES-SO 2024: direct channels were 50.9% of European overnight stays; 28% of hotels sit at 30–49% OTA share.
Editable industry benchmark. The European Commission’s 2023 hotel-distribution study found over two thirds of reported basic rates between 10% and 20% — your contracted rate is in your OTA extranet.
Your scenario, not a promise. Move it to whatever you think is realistic for your property.
OTA revenue, per month
€40,000
40% of €100,000
Commission exposure, per month
€6,000
at 15% commission
Commission exposure, per year
€72,000
today’s channel mix
Retained in this scenario, per year
€7,200
if 10% of that demand booked direct
- Revenue moved to direct, per month
- €4,000
- Commission retained, per month
- €600
Your assumptions: €100,000 monthly booking value · 40% via OTAs · 15% average commission (editable benchmark) · modelling a 10% shift to direct (your scenario).
Ancillary revenue is on top of this: extras and partner services sold from your own catalogue aren’t included in the figures above.
OTAs are valuable acquisition channels — they bring reach and guests you would not otherwise meet. This isn’t about leaving them. It’s about understanding the economics and capturing demand directly when that’s the better outcome for the property.
Want us to calculate this using your actual hotel?
We’ll use your real channel mix and volumes — and tell you plainly if the numbers don’t hold up.
Calculator 02
Team time opportunity.
How much of your team’s month goes into guest conversations, and what a share of that would look like handled end to end.
Across WhatsApp, email, your website and your PMS inbox.
Placeholder — set this from your own data. There is no reliable independent benchmark for hotel conversation handling time; the published figures are vendor marketing.
Your scenario. For reference, one customer reports ~90% — see below.
Leave at 0 to see hours only.
Time on guest conversations today
50 h / month
500 × 6 min
Returned in this scenario
15 h / month
at 30% handled end to end
Hours returned to your team, per year
180 h
For reference: EZ Group reports ~90% of guest chats resolved without a person and 51 hours saved per month across 200+ units.
Your assumptions: 500 conversations a month · 6 minutes each · modelling 30% handled end to end (your scenario). Hours returned to your team, not headcount removed.
Want us to calculate this using your actual hotel?
We’ll look at your real conversation volume and what your team spends time on.
How this is calculated
Direct revenue
OTA revenue = booking value × OTA share
Commission exposure = OTA revenue × commission
Retained = (OTA revenue × shift × commission) − direct cost
Team time
Hours today = conversations × minutes ÷ 60
Hours returned = hours today × automated share
We don’t adjust for seasonality, cancellations, rate parity, length-of-stay differences by channel, or the work needed to shift demand. It is arithmetic on your assumptions — a scenario, not a guarantee, a quote or a forecast.
Where the benchmarks come from
Neither Booking.com nor Expedia publishes a commission percentage — both state the rate is agreed per property and market. That is exactly why every benchmark here is editable.
OTA commission range
“On average, the independent hotels reported basic OTA commission rates of [10-20]%. Over two thirds of the basic commission rates reported are between 10 and 20%.”
European Commission, DG COMP — Market study on the distribution of hotel accommodation in the EU (2023) · Source · accessed 2026-08-15
Channel mix
“Direct booking channels … accounting for 50.9 % of overnight stays. 28% [of hotels] having OTA market shares of 30-49% and every fifth hotel exceeding 50%.”
HOTREC / HES-SO Valais — European Hotel Distribution Study 2024 · Source · accessed 2026-08-15
Cost of a direct booking
“An average direct distribution cost of just 3.5%, versus the 12–28% typically charged by OTAs.”
D-EDGE — 2025 Hotel Direct Distribution Report · Source · accessed 2026-08-15
Your own contracted rate
“Commission is a set percentage of the total booking amount… The exact percentage depends on your country, property type, and the accommodation agreement you signed when you joined us.”
Booking.com for Partners — Understanding our commission · Source · accessed 2026-08-15
Run the numbers on your own hotel.
Five questions about your property and systems, then a walkthrough using your real volumes — no migration, no commitment.