Direct booking
From interest to a confirmed stay.
Live availability, offers inside your rules, your approval above them - and a reservation confirmed by your booking provider.
One enquiry, start to finish.
- Guest
- Maya Rossi + Luca
- Booked via
- Direct
- Talking on
- Room
- Deluxe Double
- Availability checked
- Room chosen
- Paid
- Confirmed by Hostaway
4 of 4 · Mon 2 Nov · 09:17
She's booked
Confirmation on the same chat, and her online check-in link for later.
Above your rule, a manager decides - in WhatsApp.
~50%of handoffs to a person are upsell or sales-expansion opportunities that need approval · EZ Group
- Casa AuroraSuperior Double, 21–24 Nov: €420 for 3 nights.16:18
- GuestCould you do 15% if we book now?16:20
- Casa AuroraI can do 10% today. I've asked our reservations manager about 15%.16:20
Initial offer · 10% · €378Direct stays of 3+ nights: up to 10% off. More needs Sofia.- To Sofia · WhatsAppApprove 15% for Jonas Keller? €357 instead of €42016:21
- Sofia replied · WhatsAppApprove16:23
- Approved by Sofia · 16:2315% · €357 instead of €420
- Casa AuroraGood news, Jonas - 15% is approved: €357 for 3 nights.16:23
Guest· Jonas, WhatsApp
Ersona· Offer rules
Offer · Superior DoubleDirect stays of 3+ nights: up to 10% off. More needs Sofia.
Approved offer sent to Jonas · 16:23
Manager· Sofia, Reservations
Ersona · Approvals
Casa Aurora
Step 5 of 5: Jonas receives the approved offer
Your estimated monthly savings and returns.
Start from a 100-key month and change any number to yours. Cost savings and additional revenue are counted separately - gross booking value isn't counted.
Your month Example assumptions - change any number to yours.
Revenue margin ₪12,660 - see the breakdown
Your estimated monthly savings and returns
₪16,107a month
- Cost savings
- ₪3,447
- Money you stop spending
- Additional revenue, at your margin
- ₪12,660
- New bookings and extras × your margin
| OTA commission no longer paid35% moved direct × 15% commission | ₪2,247 |
| Staff time saved in money20 h × ₪60 | ₪1,200 |
| Contribution from new bookings25% of booking value × 60% margin | ₪6,420 |
| Contribution from extras and upgrades65% margin on sales | ₪6,240 |
Not added: ₪42,800 gross booking value and 34 h of freed capacity that isn't a saving.
- 5xat a monthly cost up to ₪3,221
- 7xat a monthly cost up to ₪2,301
Return = estimated monthly savings and returns ÷ total monthly cost. Your inputs, your margins - a model, not a promise.
Works with your systems
Your PMS stays your system of record.
- GuestyPartner · Marketplace
- OptimaPartner · Marketplace
- MiniHotelPartner · Marketplace
- Hostaway
- Cloudbeds
Questions
Something not answered here? Write to us
Does this violate OTA parity agreements?
You decide. Set the direct-booking discount to zero where parity applies; otherwise Ersona offers only within the rule you write, and anything beyond it waits for your approval.
What if the guest insists on using Booking.com?
That’s their choice. Ersona presents the direct option clearly; if the guest prefers an OTA, the conversation stays in Ersona and is marked as a lead for your team.
Can we control what discounts or offers are made?
Yes. Rates come from your booking provider, discounts follow the rule you set per property, and anything above the limit waits for the manager you name.
Also in Sell
See it on your property.
A 15-minute tailored demo, your first agent within six hours, a month of refinement - and an Ersona team member alongside you throughout.