Sell · Direct booking
Turn the questions before a booking into a direct booking.
Ersona recognises booking intent in website chat and WhatsApp, answers the questions that come before a booking, and takes the guest to your booking engine - so the reservation lands in your PMS as a direct booking.
Your booking engine, your rates · PMS stays the system of record · Human takeover any time
- Your booking engine, your rates
- PMS stays the system of record
- Human takeover any time
Turn conversations you already have into direct revenue.
What it looks like
One request, handled end to end.
Visitor · Website chat · 21:14
Do you have a double room 12–15 July? Is breakfast included?
- Booking intent recognisedDouble · 12–15 July · breakfastErsona21:14
- Listing information appliedGarden Double · breakfast included on directHotel Lindenhof21:14
- Booking engine link sentYour booking engineWebsite chat21:14
- Marked as potential leadVisible to your teamErsona21:15
Illustrative workflowDemo property and data.
How it works
- 01
Guest asks
Inquiry arrives via WhatsApp, website, or any channel
- 02
Ersona answers
Dates, room types, house rules and location - from your listing data and instructions
- 03
Direct path offered
The guest is pointed to your booking engine instead of searching elsewhere
- 04
Guest books with you
On your Hostaway or Guesty engine, or your own booking page
- 05
Reservation arrives
In your PMS, as usual - Ersona keeps the conversation and its context
Both sides, and the line between
What the guest experiences, what your team works in, and where a person enters - as the product works today.
- The guest
- Asks about dates, rooms or the area on your website chat or WhatsApp and gets a straight answer; when they want to book, they are pointed at your own booking engine - or, on Hostaway and Guesty where you enable it, Ersona opens the reservation enquiry for them.
- Your team
- The conversation and, where enabled, the booking enquiry on your engine to confirm; no card is taken in chat and no rate is invented - prices come from your engine.
- Where a person decides
- Any enquiry Ersona opens waits for your confirmation; anything outside your instructions hands over.
Works with your systems
Your PMS keeps doing its job. Each guest channel can follow its own rules.
- GuestyPartner · Marketplace
- OptimaPartner · Marketplace
- MiniHotelPartner · Marketplace
- Hostaway
- Cloudbeds
Guests reach you on WhatsApp, the phone, Instagram, Messenger, Telegram, email, your website and the OTA inboxes your PMS relays. Booking goes to your own engine, WebHotelier included. All integrations
Questions
Something not answered here? Write to us
Does this violate OTA parity agreements?
Ersona doesn’t undercut anyone. It answers the guest’s questions and takes them to your booking engine at the rates you publish there - respecting your parity agreements.
What if the guest insists on using Booking.com?
That’s their choice. Ersona presents the direct option clearly; if the guest prefers an OTA, the conversation stays in Ersona and is marked as a lead for your team.
Can we control what discounts or offers are made?
Yes. What Ersona says about rates and extras comes from your listing data and your instructions, and paid extras can wait for your team’s approval.
What actions require human approval?
Anything you mark sensitive. Paid extras can require your team’s approval before the guest is charged, and Ersona hands requests it shouldn’t decide - refunds, cancellations, unhappy guests - to a person with the full conversation attached.
Also in Sell
See it on your hotel.
How this works with your PMS, channels and instructions - in a short walkthrough.