PMS-neutral AI for hospitality

Upgrade your hotel.Not your entire stack.

Ersona adds AI-powered sales, service and operations across the systems your hotel already uses.

See Ersona on my hotel
  • Keep your PMS
  • Human-controlled
  • Fast to deploy
Casa Aurora·Inbox
Resolved

Maya R. · WhatsApp · 13:58

Hi! Could we check out at 3pm tomorrow instead of 11?

Room 12 · departs Fri 11:00 · Hostaway

Late checkout is a paid extra until 15:00

Applied from Casa Aurora · your instructions · 13:58

  1. Offer sent with payment linkLate checkout · secure checkout13:58
  2. Payment receivedLate checkout · Room 1214:01
  3. Housekeeping task createdRoom 12 · clean after 15:00 · assigned14:01
Resolved · AI handled
Illustrative — demo property and data.

Works with the hotel systems you already use.

WhatsApp through the WhatsApp Business Platform — Ersona is a Meta Business Messaging Tech Provider.

Your systems

Keep what works. Upgrade what it can do.

Ersona connects to the systems your hotel already runs and adds a layer of decisions and execution across them — no migration, no re-implementation. We don’t compete for the system of record. We make it more valuable.

Works with Hostaway, Guesty, Optima, Cloudbeds and MiniHotel, your booking engine — WebHotelier included — and more via API. What each connection can do

  • PMSGuesty · Optima · Hostaway · Cloudbeds · MiniHotel
  • Booking engineyours, or WebHotelier
  • WhatsAppWhatsApp Business Platform
  • Voicecalls to your number
  • Emailguest channel
  • SocialInstagram · Messenger · Telegram
  • Web chatyour website
  • Paymentshosted checkout · GuestApp store
  • Operationstasks, housekeeping
ErsonaHow Ersona works

The reply wasn’t the work. This was.

One guest message, and everything it set in motion — understood, decided, done, recorded.

Casa Aurora
Resolved

Conversation

Maya R. · 13:58

Hi! Could we check out at 3pm tomorrow instead of 11?

  • Reservation identifiedRoom 12 · departs Fri 11:00 · Hostaway13:58
  • Guest context loaded2 guests · night 2 of 3 · English · Ersona13:58

Ersona · 14:01

Confirmed — late checkout until 15:00 is booked and paid. Housekeeping has the task and the front desk knows. Enjoy the extra morning.

Decision

Late checkout is a paid extra until 15:00

Casa Aurora · your instructions · applied 13:58

Acted across your systems

  • WhatsAppOffer sent with payment linkLate checkout · secure checkout13:58
  • CheckoutPayment receivedLate checkout · Room 1214:01
  • TasksHousekeeping task createdRoom 12 · clean after 15:00 · assigned14:01
  • NotificationsTeam notifiedOrder confirmed · front desk + housekeeping14:01

Receipt

€35

collected through your checkout

  • Conversation resolvedNo handover needed · Ersona14:02
Systems involved
4
Handovers
0
Start to finish
4 min
Resolved · AI handled

Illustrative walkthrough on demo data · your PMS stays the system of record.

See Ersona on my hotel

What changes · 01

More margin.

Keep more of the demand you already earn: more direct business, relevant upsells, less unnecessary intermediary cost.

A guest asks

  • “Could we check out at 3pm?”
  • “Any chance of an early check-in?”

Ersona offers

  • Late checkout · until 15:00
  • Spa treatment · partner service
  • Early check-in · from 11:00

your catalogue, your rules, your prices

Paid through your checkout

€35 + €20

2 extras sold on one stay · settled to your account

Direct booking and upsellsCalculate your opportunityIllustrative — demo property and data.

What changes · 02

Less work.

A month of guest conversations

9 in 10resolved by Ersona · at EZ Group, customer-reported, first six months

1 in 10routed to a person, with the thread attached

Room 7 · “Can we bring our dog?”Not in your instructions — routed to the front deskNeeds Human

Routine questions become decisions, requests become workflows, workflows become completed work. Your team handles the exceptions.

At EZ Group, around 90% of chats are resolved without a person — customer-reported, first six months on Ersona.

Operations automation

What changes · 03

More freedom.

  • Hostaway
  • Guesty
  • Optima
  • Cloudbeds
  • MiniHotel

Ersona

your instructions
your channels
your record

Keep your PMS. Use the booking engine you prefer. Add channels and capabilities when they’re useful — without one vendor deciding how fast you can innovate.

Change a system underneath; Ersona and your instructions stay.

Integrations and partners
Eliran Zohar
STR Manager, EZ Group
Portfolio
200+ units · short-term rentals
Location
Tel Aviv
Connected
Hostaway · WhatsApp · Tasks
Period
first six months on Ersona

Customer story

From 26 minutes to 12 seconds.

Guest messages across 200+ units were handled by five virtual assistants — about $5k a month — with an average reply time of 26 minutes. Guests waited; the team copied answers between tools.

EZ Group connected Hostaway for reservations and the guest inbox, WhatsApp for guest messaging, and tasks for the follow-up work. Ersona now answers with the reservation in front of it, creates the work that follows and hands over when a person should decide — with the team able to take control of any conversation.

average reply time
26 min → 12 s
of chats resolved without a person
~90%
saved per month
51 h

Customer-reported, EZ Group case study · first six months on Ersona. The five assistants were retired.

“It is working excellent — above my expectation. The AI understands context and handles guest requests naturally.”
Eliran Zohar, STR Manager, EZ Group
Read the EZ Group story

More operators on Ersona

All customer stories
LevicationLevicationGuesty
The employees are in love with our system.
Yossef Levi, Operator · ≈60 apartments · Tiberias and Migdal

Day-to-day guest operations run close to autonomously on Ersona.

MallaClubHostaway
properties and hotels
49 + 2
guests handled
4,000+

Mountain villages and separate beaches across Lefkada, served as one guest operation.

Hotel group

4-hotel group · Tel Aviv

4 hotels · 187 rooms · central Tel Aviv

Reservations, guest service and staff tasks all run through Ersona.

Customer-reported, in our words.

Human-controlled

Autonomy on your terms.

Ersona does the routine work. Your team decides how far it goes: who owns a conversation, which paid requests wait for approval, where the exceptions go — and everything stays on the record.

And your managers can ask it directly: what needs attention, why — then have the work carried out. Ask Ersona

Conversation controlsIllustrative
Owner
Ersona replies; you can step in at any time.
Approvals
Airport pickup · 4 guestsTransfers require approval · per product, per property
Needs Human · routed to
Front deskRequests Ersona shouldn’t decide, with the full thread attached.
Try it: approve the request, or take control.
Casa Aurora
Awaiting approval

Daniel K. · Email · 09:12

We’d like to add airport pickup for 4 people on Saturday — is that possible?

Room 7 · arrives Sat · Guesty

  1. Reservation identifiedRoom 7 · arrives Sat 15:0009:12
  2. Request understoodAirport pickup · 4 guests · Saturday09:12
  3. Instructions appliedTransfers require team approval09:12
  4. Order preparedAirport pickup · 4 pax · pending approval09:12
  5. Payment link sentAfter approval
  6. Task assigned to conciergePickup · Sat 15:00
Awaiting approval
Every message, order and task stays on the record — who acted, what was decided, when. Demo property and data.

Three questions every operator asks

Is this a chatbot?
No. A chatbot answers. Ersona finishes the job — the paid extra, the task, the notification — and closes the conversation. The completed work is the outcome, not the reply.
Does it replace my PMS?
No. Your PMS keeps doing its job. Ersona connects to it for reservations, listings and guests, and carries out the work you approve around it. Nothing is migrated; you keep the booking engine and tools you already use.
What if it gets something wrong?
Every conversation shows whether Ersona or a person owns it. Your team can take control with one click, anything sensitive can wait for approval before a guest is charged, and requests Ersona shouldn’t decide are flagged as “Needs Human” with the full history attached.

Have a different one? — the same assistant your guests would talk to.

See it on your hotel.

A short walkthrough on your own PMS, channels and policies — no migration, no commitment. Questions first? Chat with Ersona in the corner — the same assistant your guests would talk to.

See Ersona on my hotel