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Ersona compared with Asksuite
PMS-neutral AI for hospitality. Ersona adds AI-powered sales, service and operations across the systems your hotel already uses.
Asksuite
An AI reservation assistant and omnichannel platform — “Unify your traveler communication and boost revenue with AI and humans working together” — centred on capturing and converting reservation demand.
Short answer
Asksuite is built around the pre-booking funnel: quote fast, convert, and give the reservations team a CRM-shaped inbox. Ersona is built around everything the reservation touches afterwards — the stay, the extra sold, the task, the phone call — decided from your instructions on the PMS you already run.
Substantial at the top of the funnel: inbound enquiries on WhatsApp, Instagram, Messenger, email and web chat, answered around the clock in many languages, with a person able to take over at any point.
Choose Asksuite when…
Your bottleneck is the reservations team
Auto Kanban lead stages, assignment rules, shared templates and per-agent KPIs are built for a reservations or contact-centre department, and they show the numbers that department is measured on.
You want live availability and quotes in the chat
Asksuite publishes 400+ booking-engine connections, so the assistant can quote real availability at almost any property with no bespoke build. That is genuinely hard to match.
You want the AI assisting rather than transacting
Their own FAQs state the platform complements rather than replaces the human team. For a property that isn’t ready to hand conversations over, that is the safer starting point.
You want a conversational model tested at scale
5,500+ hotels in 80+ countries, seven consecutive HotelTechAwards wins in the hotel chatbot category, and outbound WhatsApp campaigns alongside the inbound assistant.
Choose Ersona when…
The stay, not just the booking
Ersona’s spine is the PMS — reservation, guest, room and stay context behind every reply, from pre-arrival to after check-out — and the operational work that follows each one.
You want the extra sold, not just offered
Commerce runs in the conversation and in the GuestApp: the hotel’s own services and partner services such as the spa, by stage of the stay and by room type, bought outright or held for your team’s approval.
You want the phone answered by the same system
Voice is one of Ersona’s channels, and each channel can carry its own rules, automation and escalation on the same hotel context. Asksuite’s published channels are WhatsApp, Instagram, Messenger, Google Messages, email and web chat.
One agent under your instructions
Rather than a library of pre-built agents to switch on, Ersona applies your written policies per property and per channel to whatever actually arrives.
Different philosophies
The products are built around different questions.
- Where the value is captured
- AsksuiteBefore the booking — capture, quote, convert.
- ErsonaAround the whole stay — context, decision, action, record.
- Source of truth
- AsksuiteBooking engines, for live availability.
- ErsonaThe PMS, for who the guest is and what they booked.
- Who does the transacting
- AsksuiteThe AI assists and the reservations team transacts.
- ErsonaThe AI transacts and your team supervises, with approval wherever you set it.
What they have in common
- Around-the-clock multilingual answers on WhatsApp, Instagram, Facebook Messenger, email and web chat
- Human takeover with the full context attached
- Pre-arrival and post-stay messaging
- Analytics on what was handled and what converted
- Both work alongside the systems the hotel already runs
Worth being precise about
- Asksuite states plainly that it complements rather than replaces the reservations team. That is their design, and for many hotels it is the right one.
- Asksuite’s published integration depth is in booking engines — more than four hundred of them — and Cloudbeds appears on their site as a booking engine. They publish no PMS directory, so nothing should be concluded about PMS coverage in either direction.
- No phone agent is published on Asksuite’s site today. If calls are part of the problem you’re solving, ask them directly rather than assuming either way.
Where Ersona is different
- 01
Transacting inside the conversation
Ersona sells the extra through a secure checkout — its own products and its partners’ — with your team’s approval required wherever you set it, per product and per property.
- 02
Operational follow-through
Tasks with owners, team notifications and one record of what was decided. An operator of about sixty apartments in Tiberias and Migdal reports running day-to-day operations near-autonomously on Ersona, with three employees working mainly in the field.
- 03
Voice with the same context and rules
Phone calls are handled by the same agent, on the same hotel knowledge, with per-channel behaviour where the hotel wants it.
What you keep either way
Your PMS. Your booking engine. Your data.
Nothing is migrated to work with Ersona: your PMS stays the system of record, your booking engine stays yours, and every conversation shows whether Ersona or a person owns it.
26 min → 12 s
average reply time
~90%
resolved without a person
51 h
saved per month
“It is working excellent — above my expectation. The AI understands context and handles guest requests naturally.”
Which fits your hotel?
Two honest answers.
Asksuite is likely the better fit for
Hotels, resorts and chains where reservation volume and conversion are the priority and the reservations or contact-centre team is the buyer.
Ersona is likely the better fit for
Operators who want the whole stay handled — enquiry, sale, task and call — on the PMS they already run.
Other comparisons
Not sure which way to go?
Tell us what you run and what you want handled first. If Ersona isn’t the right answer, we’ll say so.